The demands of modern life are driving consumers to look for ways to “biologically hack” their brains. In this context, the demand for supplements with properties to stimulate brain performance grows every day. These supplements already have a name and are considered globally the “new fashion” in the world of health! The so-called nootropics (a term that comes from the combination of the Greek words "noons", which means "mind", and "tropein", which can be translated as "turn" or "change"), are substances with brain action capable of increasing the focus, attention, memory and reasoning. For this reason, they are also known as "smart drugs", precisely for their effects on improving intellectual performance both in patients with cognitive impairment and patients with Alzheimer's, Parkinson's, ADHD and depression, as well as in healthy individuals who wish to increase cognitive performance, memory and productivity in studies or work.
The action of nootropics has as its main target the modulation of neurotransmitters, such as acetylcholine, dopamine and norepinephrine and their signaling cascades. They also assist in the process of neurogenesis (formation of new neurons), in addition to facilitating new connections and synapses. Examples of common substances capable of providing “brain accelerator” effects are Caffeine, Ginkgo biloba, JELLY REALLY® (freeze-dried royal jelly), Bacopa monnieri, L-theanine, ROSAVIN® (Rhodiola rosea), CoQ10, PQQ, omega 3, creatine, Ecklonia cava ( FLOROTANINOS® ), phosphatidylserine, ANSILESS® and some types of mushrooms such as Lion's mane present in NEUROZEN® .
These assets are starting to gain strength in the mass market as a promising path in terms of increasing and improving memory and attracting more and more followers due to the fact that, unlike synthetic drugs in the same category, these substances do not cause effects negative collateral or long-term problems! Below are listed some examples of nootropic supplements offered by FLORIEN and their actions on brain activity:
NEUROZEN® , derives from LION'S MANE, an edible fungus (Hericium erinaceus) with a wide variety of anti-inflammatory and neuroprotective substances such as ß-glucan, isoindolinones, hericenones and erinacin. It has the ability to cross the blood-brain barrier and reduce the amyloid plaques, a substance that accumulates in the brain of Alzheimer's patients. It also promotes the increase of some neurotransmitters in the brain, having a benefit in depression, anxiety and autism. The dry extract of FLOROTANINOS® standardized to 20% of florotanines is derived from the alga Ecklonia cava. This polyphenol has the longest half-life in the body. This happens due to its structure allowing solubility in both water (60%) and fat (40%), increasing its residence time in the body for up to 12 hours, against 30 minutes of water-soluble compounds only. It has the great advantage of crossing the blood-brain barrier and functioning as a brain antioxidant. It acts by regulating the angiotensin-converting enzyme and optimizing the production of nitric oxide and improving cerebral blood flow.
REALLY® JELLY standardized at 5% 10-HDA and ≥ 30% protein has amino acids, proteins, steroids, phenols, sugars, minerals, organic acids with immunomodulatory activity and its use helps to combat physical and mental tiredness at the same time which promotes brain functions / cognition. ROSAVIN® standardized at 3% rosavine has an Adaptogenic function, modulates cortisol, has a high antioxidant potential, in addition to being a tonic, stimulating immunity and disposition.
ANSILESS® (5% scutellarin) - Anxiolytic action and on mood improvement, indicated for treatment against anxiety and its comorbidities, including insomnia, agitation, tension pains, binge eating and also depression. Operates in GABA and 5HT7 Selenium tortuous , ES 2% mesmerize - Inhibits 5-HTP reuptake. Applications for feeling of well-being and stress relief in healthy individuals and in the treatment of anxiety and depression. At higher doses, the extract also demonstrates activities on GABA, opioid and melatonin receptors.
Ginkgo biloba: This substance works by increasing blood flow to the brain and inhibiting the functioning of an enzyme that destroys acetylcholine, an essential component for memory.
Phosphatidylserine: It is a fat-based substance found in the membranes of neurons that ensures good communication between these brain cells, preserving the proper functioning of the brain and memory.
Creatine: Already well known by practitioners of physical activities, nowadays creatine can also be considered a nootropic supplement due to its ability to improve neural performance since its intake increases the consumption of oxygen by neurons;
Omega-3: It can be considered a great supplement especially because of the presence of Docosahexaenoic Acid (DHA) in its composition since it is considered a fundamental substance in the brain for concentration, memory, reasoning and learning. In addition, DHA is also neuroprotective due to their action against damage caused by free radicals, and yet, the presence of this substance contributes to the resistance and integrity of neurons.